Where men come back to themselves, to serve others.
Root. Rewire. Rise. Radiate.
Something is missing. You can feel it.
You’ve built the career. Maybe the family. The house. By most measures you’re successful.
But something is off.
You’re performing more than you’re living. You know there’s more; a version of you that’s more present, more purposeful, more real.
That feeling isn’t failure.
That’s a call.
Root. Rewire. Rise. Radiate.
A 90-day journey through the four pillars of becoming who you were always meant to be.
ROOT Know who you are beneath everything the world told you to be.
REWIRE Change how you think. Replace limiting beliefs with a new identity.
RISE Own how you show up. Discipline, accountability, and purpose in action.
RADIATE Share who you've become. With your family. Your community. Your world.
The first cohort is forming now.
Space is limited to 12 founding members. Enter your name and email below to start a conversation about whether Rooted & Real Men is right for you.
Jason’s Story
I'm 53. Father of two daughters.
I spent 26 years in corporate America, 12 of those in financial services; recruiting, developing, and coaching professionals at some of the country's largest firms.
By most measures I was successful. But something was missing.
I started with myself. Had to. Because for a long time my purpose was tied to the career and relationship I had built my identity around.
It took the hardest season of my life; a divorce, grad school at 40 while working full-time, solo parenting, job loss, relationship loss, and starting a business from scratch at 50, to finally strip away everything that wasn't me.
The final stage of that stripping away came in early 2023. Within two months I lost the long-term relationship I was in and my career. With no distractions and no role to play, I was left with a haunting question:
Who am I, really?
That question became the beginning of everything.
What I found on the other side changed my life.
My purpose is simple: to help men strip away everything that isn't them, reclaim their God-given gifts, and become the highest version of themselves, so they can fully show up for their families, their communities, and the world.
Rooted & Real Men is that purpose in action.
I'm not a certified coach. I'm a man who has done the work, spent years developing people, and built the community I wish had existed for me. That's enough. Maybe more than enough.
I do hard things. And I built this for the men who do too.
— Jason Birr, Founder
What You Get
90 days. Four pillars. One brotherhood.
Weekly Virtual Calls 12 live 60-minute calls. Real conversation, no fluff, no performance. Just men doing the work together.
Monthly In-Person Gatherings 3 gatherings, 3 hours each. Brotherhood, depth, and the kind of conversations most men have never had.
The Wilderness Retreat A 3-day immersion in nature. Foraging, fire, primitive skills, and the clarity that only comes from silence and the land.
Daily Practice Framework A morning practice that grounds you in spirit, body, and purpose, every single day.
Accountability Partner A brother who checks in, tells you the truth, and holds you to your word.
The Brotherhood A community of real men who are done pretending; who will walk alongside you long after the 90 days are over.
Founding Member Pricing
The First Cohort is Forming Now
Founding Member Pricing Limited to 12 Men
Rooted & Real Men Cohort 1
$597 One-time founding member investment
Everything included: 12 weekly virtual calls · 3 monthly in-person gatherings · Wilderness retreat · Daily practice framework · Accountability partner · Brotherhood
Rooted & Real Men Cohort 2
Price increases to $997
Space is intentionally limited to 12 founding members.
No pressure. No pitch. Just a real conversation about whether Rooted & Real Men is right for you.